Laura Fracassi

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Laura is a senior communications associate responsible for assisting Sussex clients and internal personnel with their strategic communications needs.

She has contributed to many client successes across numerous sectors including healthcare, environment, and finance. Additionally, Laura has served as the primary communications liaison for major energy developments across Canada and their associated community relations efforts.

As part of our highly specialized communications team, focusing on media relations, media training and crisis communications, Laura contributes value to every aspect of our clients’ communications challenges.

Laura joined Sussex after having worked at a major Toronto law firm and holds a BA (High Honours) in Criminology, Sociology and Political Science from The University of Western Ontario.

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Two major outages at Southwest Airlines and Delta have raised questions about the IT systems of an airline industry already facing issues with crumbling infrastructure and growing air traffic.
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The Role of Public Relations in 2016
In 2015, I saw the PR industry coming into its own, as companies and organizations across the globe recognised the fundamental need to shift how, and how quickly, they need to communicate in order to meet expectations consumers for information.
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